Picture the scene…a beautiful white man and white woman on a white bed, in a white room, with a white sky outside, white bed linen, white pillows, white underwear….and they’re having a pillow fight. A wonderful event for any couple.
You see a close-up the beautiful women in her perfect white vest top, pillow held aloft, a playful laugh upon her face and the scene freezes. A caption comes up on the screen, ‘77% OF WOMEN FEEL SEXIER WHEN THEIR ARMPITS LOOK GOOD’.
Hold on a minute. If you reverse that statistic that means 23% of women feel sexier when their armpits look minging. Now that just doesn’t make sense. Maybe one or two women in the country are trying to impress blokes who have a thing for dirty armpits but surely not a quarter of the population.
What an inane statistic. But what is far worse is the value behind it. I am not even sure what product Nivea are trying to sell but I’m sure most consumers who are not as mathematically anal as me will simply get the message – oh my goodness I better make sure I have lovely smooth armpits otherwise my worth as a human being will decrease, men will consider me ugly and life will be crap.
Nivea, get a life and stop trying to tell us what we should look like.
What will we have next? 81% of sportsmen prefer competing without haemorrhoids?