I was happily listening to the radio this evening when Monarch Airlines told me that when I choose my skiing holiday for this winter I should book it through them. Hang on…when I choose my skiing holiday? Who said I was going on a skiing holiday this year? Or have ever been on a skiing holiday? Or have ever felt a lack of fulfillment for never having gone skiing in my life?
Oh, I apologise Monarch, I see what you are doing – you’re playing a trick on my mind by sending a message to my brain that if I hadn’t already started planning a skiing holiday then I must be abnormal and culturally deviant, and that I better get planning one straight away otherwise I will miss out on some life fulfilling experience and therefore become less of a complete human being….