This is the one where Gary Lineker is eating crisps watching lots of people climb some deep ‘ridges’. Once again we are taken for absolute mugs.
Did anybody ever eat some ridged type crisps before, such as McCoys and think, ‘oh I wish these ridges were deeper’? As far as I can see Walkers are desperately looking for something to mark their crisps above the other brands and the best they could come up with is that the ridges are deeper! Now they are running a marketing campaign to convince us that we need to be eating these deep ridged crisps otherwise we’ll be missing out on what the crisp eating experience has to offer our lives.
Don’t fall for it, other crisps will be cheaper, the bags will fuller, and chances are they’ll taste better.